Social Media Campaign

Social Media Campaign

Managed and grew the social media presence of the Student Opportunity and Excellence and the Office of International Education by creating engaging content, implementing strategic campaigns, and utilizing Marketing tools.

Client

OSOE / OIE

Year

2021-2024

Category

Marketing / Graphic

Research

Research

Before creating content, I researched effective social media strategies, audience engagement tactics, and the best ways to promote the Office of Student Opportunity and Excellence and the Office of International Education. Understanding the purpose and goals of each office helped shape my approach to content creation and campaign planning.

Before creating content, I researched effective social media strategies, audience engagement tactics, and the best ways to promote the Office of Student Opportunity and Excellence and the Office of International Education. Understanding the purpose and goals of each office helped shape my approach to content creation and campaign planning.

Research

Before creating content, I researched effective social media strategies, audience engagement tactics, and the best ways to promote the Office of Student Opportunity and Excellence and the Office of International Education. Understanding the purpose and goals of each office helped shape my approach to content creation and campaign planning.

Design

Design

Using Canva, I designed engaging and visually appealing social media posts tailored to each campaign. I ensured that the designs aligned with the offices' branding while effectively communicating key messages to the audience.

Using Canva, I designed engaging and visually appealing social media posts tailored to each campaign. I ensured that the designs aligned with the offices' branding while effectively communicating key messages to the audience.

Design

Using Canva, I designed engaging and visually appealing social media posts tailored to each campaign. I ensured that the designs aligned with the offices' branding while effectively communicating key messages to the audience.

Development

Development

I utilized Marketing Planner to organize and implement a structured social media strategy. I scheduled posts, analyzed audience engagement, and adjusted content to optimize reach and effectiveness. Through multiple social media campaigns, I helped grow the offices’ audience organically and increase awareness of their services.

I utilized Marketing Planner to organize and implement a structured social media strategy. I scheduled posts, analyzed audience engagement, and adjusted content to optimize reach and effectiveness. Through multiple social media campaigns, I helped grow the offices’ audience organically and increase awareness of their services.

Development

I utilized Marketing Planner to organize and implement a structured social media strategy. I scheduled posts, analyzed audience engagement, and adjusted content to optimize reach and effectiveness. Through multiple social media campaigns, I helped grow the offices’ audience organically and increase awareness of their services.

Concept

Concept

This experience deepened my understanding of social media’s impact on marketing and communication. By combining content creation, strategic planning, and engagement techniques, I successfully expanded the offices' online presence and strengthened their connection with the student community.

This experience deepened my understanding of social media’s impact on marketing and communication. By combining content creation, strategic planning, and engagement techniques, I successfully expanded the offices' online presence and strengthened their connection with the student community.

Concept

This experience deepened my understanding of social media’s impact on marketing and communication. By combining content creation, strategic planning, and engagement techniques, I successfully expanded the offices' online presence and strengthened their connection with the student community.

BOONMEE YANG

BOONMEE YANG

BOONMEE YANG

BOONMEE YANG

©2025 BOONMEE

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©2025 BOONMEE

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