Cross-Media Campaign
Cross-Media Campaign
Working with a team, we developed a cross-media marketing campaign using email marketing, data collection, and ad design to target UW-Stout students. By segmenting audiences and designing personalized emails through Mailchimp.
Client
Professor
Year
2024
Category
Marketing
Research
Research
The project began by researching email marketing strategies, data collection methods, and effective ad design. The goal of the project was to create a targeted marketing campaign using multiple media channels. As a team we identified our target audience which we used UW-Stout students and collected relevant data to personalize our approach.
The project began by researching email marketing strategies, data collection methods, and effective ad design. The goal of the project was to create a targeted marketing campaign using multiple media channels. As a team we identified our target audience which we used UW-Stout students and collected relevant data to personalize our approach.
Research
The project began by researching email marketing strategies, data collection methods, and effective ad design. The goal of the project was to create a targeted marketing campaign using multiple media channels. As a team we identified our target audience which we used UW-Stout students and collected relevant data to personalize our approach.
Design
Design
Once the data was gathered, we transferred it into an email listing using Mailchimp. After that we then developed a structured flowchart to map out different stages of student engagement. Based on this framework, we designed customized email marketing campaigns tailored to specific student needs, such as welcome emails for accepted students and promotional emails for prospective applicants interested in the Graphic Communications program.
Once the data was gathered, we transferred it into an email listing using Mailchimp. After that we then developed a structured flowchart to map out different stages of student engagement. Based on this framework, we designed customized email marketing campaigns tailored to specific student needs, such as welcome emails for accepted students and promotional emails for prospective applicants interested in the Graphic Communications program.
Design
Once the data was gathered, we transferred it into an email listing using Mailchimp. After that we then developed a structured flowchart to map out different stages of student engagement. Based on this framework, we designed customized email marketing campaigns tailored to specific student needs, such as welcome emails for accepted students and promotional emails for prospective applicants interested in the Graphic Communications program.
Development
Development
Working as a team, we created engaging email designs and crafted compelling ad content to ensure the messaging resonated with our audience. We tested different email formats and automated workflows, refining them based on effectiveness and engagement metrics.
Working as a team, we created engaging email designs and crafted compelling ad content to ensure the messaging resonated with our audience. We tested different email formats and automated workflows, refining them based on effectiveness and engagement metrics.
Development
Working as a team, we created engaging email designs and crafted compelling ad content to ensure the messaging resonated with our audience. We tested different email formats and automated workflows, refining them based on effectiveness and engagement metrics.
Concept
Concept
This project provided hands-on experience in cross-media marketing, bridging classroom knowledge with real-world applications. All of the designing concepts and work flows are something I later also applied for my Co-Op at Middleby Corporation.
This project provided hands-on experience in cross-media marketing, bridging classroom knowledge with real-world applications. All of the designing concepts and work flows are something I later also applied for my Co-Op at Middleby Corporation.
Concept
This project provided hands-on experience in cross-media marketing, bridging classroom knowledge with real-world applications. All of the designing concepts and work flows are something I later also applied for my Co-Op at Middleby Corporation.
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