Middleby Marketplace
Middleby Marketplace
During my Co-Op experience as a Marketing Intern at Middleby Corporation, I worked on designing a user guide booklet to help clients and customers transition to our e-commerce platform.
Client
The Middleby Corporation
Year
2024
Category
Adobe Software / Marketing
Research
Research
Conducted research on what a marketplace is and how Middleby Marketplace operates to establish a foundation for the project. Created a Microsoft Sites page to compile and organize relevant information for reference. I also researched templates, layout designs, and brand guidelines to ensure consistency and usability. By focusing on usability and accessibility, I aimed to make the guide intuitive and easy to navigate for clients and customers.
Conducted research on what a marketplace is and how Middleby Marketplace operates to establish a foundation for the project. Created a Microsoft Sites page to compile and organize relevant information for reference. I also researched templates, layout designs, and brand guidelines to ensure consistency and usability. By focusing on usability and accessibility, I aimed to make the guide intuitive and easy to navigate for clients and customers.
Research
Conducted research on what a marketplace is and how Middleby Marketplace operates to establish a foundation for the project. Created a Microsoft Sites page to compile and organize relevant information for reference. I also researched templates, layout designs, and brand guidelines to ensure consistency and usability. By focusing on usability and accessibility, I aimed to make the guide intuitive and easy to navigate for clients and customers.
Design
Design
Good design considers the needs and preferences of users while maintaining consistency throughout the templates. I selected and incorporated photos that enhance the design, making the guide visually appealing and functional. I utilized features in Adobe InDesign, such as paragraph styles, to streamline formatting and maintain consistency throughout the guide.
Good design considers the needs and preferences of users while maintaining consistency throughout the templates. I selected and incorporated photos that enhance the design, making the guide visually appealing and functional. I utilized features in Adobe InDesign, such as paragraph styles, to streamline formatting and maintain consistency throughout the guide.
Design
Good design considers the needs and preferences of users while maintaining consistency throughout the templates. I selected and incorporated photos that enhance the design, making the guide visually appealing and functional. I utilized features in Adobe InDesign, such as paragraph styles, to streamline formatting and maintain consistency throughout the guide.
Development
Development
Working closely with the Marketing team, I gathered feedback and made necessary adjustments to each section. I revised the booklet multiple times based on team input to enhance clarity, structure, and design effectiveness. Additionally, we tested different layout variations and user flows to determine the most effective overall design.
Working closely with the Marketing team, I gathered feedback and made necessary adjustments to each section. I revised the booklet multiple times based on team input to enhance clarity, structure, and design effectiveness. Additionally, we tested different layout variations and user flows to determine the most effective overall design.
Development
Working closely with the Marketing team, I gathered feedback and made necessary adjustments to each section. I revised the booklet multiple times based on team input to enhance clarity, structure, and design effectiveness. Additionally, we tested different layout variations and user flows to determine the most effective overall design.
Concept
Concept
Successfully developed a clear vision for Middleby's e-commerce transition that aligned with the company's goals. I also continued making adjustments and refinements to perfect the user experience, producing a user-friendly guidebook that serves as a comprehensive reference for clients transitioning to the Middleby e-commerce platform.
Successfully developed a clear vision for Middleby's e-commerce transition that aligned with the company's goals. I also continued making adjustments and refinements to perfect the user experience, producing a user-friendly guidebook that serves as a comprehensive reference for clients transitioning to the Middleby e-commerce platform.
Concept
Successfully developed a clear vision for Middleby's e-commerce transition that aligned with the company's goals. I also continued making adjustments and refinements to perfect the user experience, producing a user-friendly guidebook that serves as a comprehensive reference for clients transitioning to the Middleby e-commerce platform.
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©2025 BOONMEE
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